WHITELABEL / RETAIL CASE STUDY
How Dale Bathrooms captured 21.6x more qualified leads with Reno
Dale Bathrooms, the UK's largest bathroom showroom, wanted to turn more website visitors into showroom-ready enquiries.
Last updated: July 21, 2026
Dale Bathrooms, the UK's largest bathroom showroom, wanted to turn more website visitors into showroom-ready enquiries.
Their website was already attracting a healthy volume of traffic, but the challenge was converting browsers into engaged customers who were actively planning a bathroom project and ready to take the next step.
That's where Reno came in.
In December 2024, Dale Bathrooms added Reno's whitelabel solution to their website, giving customers a branded way to start planning their bathroom online before visiting the showroom.
Customers can now:
- Create a floor plan with room dimensions and structural details
- Explore bathroom layouts before visiting the showroom
- Collect ideas and style preferences in a moodboard
- Share useful project details with the Dale Bathrooms team
The experience is integrated into Dale Bathrooms' brand look and feel, customer journey and CRM workflow, so the data customers enter flows into their existing lead nurture process.
The result?
21.6x more qualified leads in the first two months.
But the impact is not just more enquiries. Reno also gives the showroom team better information before conversations start, helping them tailor visits, streamline design consultations and move customers towards a sale faster.
As the Dale Bathrooms team put it:
It's working! I was looking for a lead generation tool, and I couldn't be happier.
We're excited to see what else Reno can do to help us convert more sales and drive efficiencies in the business.
What's next?
Following the early success, Dale Bathrooms is now looking at adding more Reno modules, including:
Spec builder
Turning customer designs into detailed product lists and installation specifications.
Prices and quotes
Creating itemised quotes and giving customers a way to accept quotes digitally.
Because Dale Bathrooms also offers installation, these modules could help streamline the journey even further, from online planning through to showroom visit, quote, order and installation handover.
Want the same experience on your own website? Give customers a branded planning journey that captures better enquiries before they ever step into the showroom.
- Capture better enquiries
- Shorten the sales cycle
- Reduce design overhead
- Improve showroom conversions
