Dale Bathrooms + Reno = 20 × more qualified leads
Dale Bathrooms, the UK's largest bathroom showroom, has been a leader in providing high-quality bathroom products at competitive prices for 50 years.
What challenges were Dale Bathrooms facing?
While their website attracts a healthy volume of traffic, they faced the challenge of turning website browsers into showroom visitors and, ultimately, paying customers.
To bridge this gap, they sought a solution that was valuable enough to their target audience to generate more leads, and engage customers earlier in their buying journey.
So where does Reno come in?
Recognising the need for a more interactive and conversion-focused approach, Dale Bathrooms partnered with Reno. In December 2024, they integrated Reno's white-labelled digital tools into their website, launching two core features to capture their audience earlier in their decision-making process, ensuring that the leads then translate into showroom visits and ultimately result in more sales.
Floor planner: A powerful tool that allows customers to capture their room dimensions, incorporate structural elements, plan and visualise their bathroom layout before visiting the showroom.
Moodboard: A seamless way for customers to collect and organise their design inspiration, giving showroom staff valuable insights into their style preferences before their visit.
These features are seamlessly integrated into dalebathrooms.com brand look and feel and customer journey. With a simple CRM integration, all collected data automatically flows into their email marketing automation - nurturing leads and streamlining the sales cycle.
What impact has using Reno had for Dale Bathrooms so far?
In just the first two months since implementation, the impact of Reno's tools on their growth goals is palpable…
By integrating Reno, Dale Bathrooms has seen a dramatic increase in engagement and lead generation, with significantly more qualified leads entering their sales funnel - a whopping 2,160% uplift!
And it hasn't just impacted the customer experience, it has also provided Dale Bathrooms' sales team with valuable data to tailor showroom visits, streamline design consultations, and ultimately convert more sales, faster!
What are the Dale Bathrooms team saying?
It's working! I was looking for a lead generation tool, and I couldn't be happier.
We're seeing much less reliance on our team designing customers' bathrooms from scratch. Customers arrive at the showroom with most of the work already done, allowing our expert staff to focus on fine-tuning designs rather than starting from a blank page. This saves significant time and will reduce acquisition cost while shortening the sales cycle.
We're excited to see what else Reno can do to help us convert more sales and drive efficiencies in the business.
What's next for Dale Bathrooms?
Encouraged by this early success, Dale Bathrooms is now looking to expand their use of Reno's platform by incorporating additional modules:
Spec builder: Translating customer designs into detailed product lists and installation specifications.
Prices and quotes: Effortlessly generating itemised quotes and allowing customers to accept quotes digitally.
Since Dale Bathrooms also offers installation services, these additions would further streamline the sales process, improve customer experience, and reduce operational costs by consolidating multiple tools into a single platform.
Dale Bathrooms' demonstrates the power of Reno's KBB Retail toolkit to revolutionise customer engagement, lead generation and sales conversion!