Penny Andrews

Penny on the gap between a vision and a real plan, and the opportunity for whoever closes it.

Penny on what £390 million says about how retailers should support customers through their whole journey, not just at the point of sale.

Penny on why retailer room planners solve a small problem, and the bigger one they leave homeowners to solve alone.

Penny on why early, exploratory planning is already a brand decision, and what that means for retailers.

Penny on why unlinked products in a renovation plan usually don't mean indecision, and what that means for retailers.

Penny on why renovation stress so often comes down to homeowners taking on a project management role nobody trained them for.

Penny on why the average renovation project spans more than 10 home retail categories, and what that means for the industry.

Penny on the unexpected feature requests that revealed what renovation planning is really for.

Penny on the months of invisible planning homeowners do before an architect, designer or builder is ever involved.

Penny looks back at the feedback that overturned Reno's original room-by-room product roadmap.

Penny shares what Reno's renovation data reveals about how homeowners actually plan, and what it means for retailers.

Penny shares the news of Reno's second consecutive BUILD Design & Build Awards win and what it means for the team.

Penny explains how kitchen, bathroom and joinery showrooms can use renovation planning software to capture better qualified leads.

Penny shares the story behind Reno's Rehome partnership and how it helps customers test whether an ex-display kitchen could work in their home before they buy.